São Paulo, Brazil Says No To Outdoor Advertising

© Tony de Marco. All rights reserved.

São Paulo: The City That Said No To Advertising

This is interesting-it looks like the city of São Paulo, Brazil has decided to heavily restrict out door advertising and take down their ubiquitous billboards and large posters, which were apparently covering the city. It will be interesting to see how this experiment plays out in the long term once the dinosaur-like billboard shells are all removed and the people have time to reflect on how this changed their city.

There is a really nice set of images on flickr related to this, including the image above.