I just updated my commercial section of my website with the Microsoft work I did this August. The project lasted almost two weeks and sent me and the crew to Paris, London, Cape Town and Johannesburg South Africa and a shoot day back in New York. The shoot was a integrated set where a full tv crew would shoot the motion shots and then I would follow up with the still images. All the final ads are on You Tube as well as tons of additional videos here. The ads were produced to counter the nerdy stereotype of PC users by documenting the diversity of their user base. The subjects include a photographer, Nick Fleming a green architect, Edouard François, a French YouTube celebrity, Jey Jey (not yet posted) and many others.
I'll be posting more images soon, including the ads posted last month in Union Square, Times Square and Spring street train stations.