website update: Microsoft, I’m a PC
Microsoft, I’m a PC and this is how I roll. -Desanti Antoine
I just updated my commercial section of my website with the Microsoft work I did this August. The project lasted almost two weeks and sent me and the crew to Paris, London, Cape Town and Johannesburg South Africa and a shoot day back in New York. The shoot was a integrated set where a full tv crew would shoot the motion shots and then I would follow up with the still images. All the final ads are on You Tube as well as tons of additional videos here. The ads were produced to counter the nerdy stereotype of PC users by documenting the diversity of their user base. The subjects include a photographer, Nick Fleming a green architect, Edouard François, a French YouTube celebrity, Jey Jey (not yet posted) and many others.
I’ll be posting more images soon, including the ads posted last month in Union Square, Times Square and Spring street train stations.
Microsoft, I’m a PC and I share the truth. -Nick Fleming
Microsoft, I’m a PC and I design green buildings. -Edouard François
Microsoft, I’m a PC and my city never sleeps. -Matthew Murray
Microsoft, I’m a PC andI’m gonna get published. -Shamikah Martinez
Microsoft, I’m a PC and I’m one in a Billion. -Lucille Dechansiaud
May 12th, 2010 at 3:46 pm
[...] Last night, I hammered out some new HTML pages with outtakes from last year’s Microsoft shoot. I can’t believe last year at this time I was finishing up a wild spurt of traveling for this project. I wrote a little bit about the project at the beginning of the year in this post: website update: Microsoft, I’m a PC. [...]
June 4th, 2010 at 3:04 am
Voyons chère Lucille, Mac is much better!!
pourtant désormais parisienne tu devrais le savoir
July 17th, 2010 at 10:15 pm
Great shot on the photography on the bridge.