Here is the description of the campaign by TAXI:
Have you ever wondered what’s in a hot dog? Sure you have. Everybody has. It’s just that, more often than not, we’d rather not know. But in this campaign, knowing is comically unavoidable. In the grocery store, the “cows” hormone- and preservative-laced meat comes forward to confront moms to buy their dogs. Lucky for all of us, Applegate’s “cleaner wiener” provides a much healthier, natural option.
The interactive banner below is one of two final executions.
Here are the TV spots that feature the same characters—