Microsoft, I’m a PC
After a couple years of relentless pounding by a competitor, a “PC” was perceived as faulty software used by eggheads and office drones. With this campaign, we showcased the wide and fascinating variety of real people who are proud to be “PCs”. Proud to use the software to do amazing—or just everyday—things. The setting allowed for commuters to see, and be completely surrounded by, this great fabric of “PCs” all at once.
Client: Crispin, Porter + Bogusky / Microsoft
Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Associate Creative Directors: Michael Craven, Dave Steinke
Senior Art Director: Matt Denyer