New Work: Applegate Interactive Photography

 
© harlan erskine for Applegate Farms.

I'm glad to share my work for Applegate and their agency, TAXI.

Here is the description of the campaign by TAXI:

Have you ever wondered what’s in a hot dog? Sure you have. Everybody has. It’s just that, more often than not, we’d rather not know. But in this campaign, knowing is comically unavoidable. In the grocery store, the “cows” hormone- and preservative-laced meat comes forward to confront moms to buy their dogs. Lucky for all of us, Applegate’s “cleaner wiener” provides a much healthier, natural option.

We photographed two "cows" over at Dune Studios. These characters appear in the Applegate TV spots. We shot the "cows" in various poses to create the tipping effect for the interactive banners.

© harlan erskine for Applegate Farms.

The interactive banner below is one of two final executions.

Applegate-cow1.gif


Here are the TV spots that feature the same characters—

What's in your hot dog? Learn more at http://www.applegate.com/whatsinyourhotdog

What's in your hot dog? Learn more at http://www.applegate.com/whatsinyourhotdog