Nikon's campaign, "I AM GENERATION IMAGE" by McCann New York, works to celebrate the vital role of image making in contemporary visual communications. I photographed these portraits for Nikon of Mary Mattern, a passionate vegan chef and upcoming cookbook author with a loyal and growing social media following — Nom Yourself: Simple Vegan Cooking (Penguin, September 8, 2015).
The shoot was integrated with video production. Check out the images and the video feature below.
Client: Nikon USA
Agency: McCann NY
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Thomas Sullivan
Associate Creative Directors: Cameron Fleming, Calvin Lyte
Executive Producer: Kathy Love
Director: Douglas Gautraud
Still Photographer: Harlan Erskine
Production Co: Coverdale Inc.
DP: Luca Fantini
Editor: Paul LaCalanra